Por equipe MyChat, 19 de abril de 2023
Good iedea on using and award and sharing it with your soi. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. It's been way too long since we've seen each other. Its very simple. That said, the fact of the matter is that our SOI is where its at. Human connection is in high demand. ActiveRain, Inc. takes no responsibility for the content in these profiles, Check out our full list of Twitter dos and donts for real estate! Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. You can easily change up that second line to refer back to any relevant life, community, or even social media event. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. : ). Take a breath. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Hey would you do me a favor, Aaron? If you dont have a drip campaign set up yet, dont worry. Ask them about the dog. All you need to do is say, Hey! First, it is important to take a look at a few statistics that highlight the current housing market. You want to find ways to touch your SOI members without annoying them. How to Nurture Your SOI (+ Free Templates! No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. This can make a significant difference in your overall reach, as more people will read your content. (Were talking multiple millions in volume.). If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. What Is a Sphere of Influence? And yes, for years they have been. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. That way, you stay in the loop on what is happening in the local area. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. That detracts value. For example; Friend, Family, Acquaintance, etc. And who doesnt love a bottle of wine or box of chocolates? Just pick up the phone. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. And heres where you apply this knowledge to making your phone calls. Or ask for feedback?? That is how you can really add someone to your sphere of influence. Huh? Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Looking forward to catching up with you soon!. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Its one of the easiest ways to get your database engaged again. Look, we get it. Acronyms and jargon can kill your message. on ActiveRain. or other gift.. That way, they know that you appreciate the referral. Approximately 80 percent of all transactions are done within your sphere of influence. Offer something of value. The next question what do you say to them? Wonderful idea Jennifer and a wonderful post, and some great comments! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. You didnt think we were going to let you off the hook, did you? We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Welcome to our Marketing Mastermind series for real estate agents. Find FL real estate agents For example, a home value estimate is one of real estate's most common lead generation tools. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Theyre probably going to answer the phone. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. When making your choice, youll want to consider the market you are in and the level of training you desire. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. And theres no good reason to leave that kind of money on the table. WOW. You now have a friend in real estate. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. So take a different approach. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. I like this example Jennifer. Do you have something you could YAY-ME about to your sphere? In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Please let me know if I can help you with anything in the future. There are a lot of questions that we have the ability to address for our clients. This also warms up your SOI for your phone call. Theyre going after the unknown. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Let them know that this is good news for them as well as for you. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. When it comes down to it, an SOI is just a group of people you know personally. Theres short-term business and there is this big long-term business potential. Therefore, you should try to attend networking events, even if they are virtual. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Theres really no right or wrong way to segment your list. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. And they are provided free through your Multiple Listing Service (MLS). Tips For Preparation 1. (True Story)Order Your Here! I just want to check in with you and see how youre doing.. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. If theres one SOI pro tip that bears repeating, its this: Never assume. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Good stuff, Jennifer. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Yours was the best ! This is the foundation of reviving your database and re-engaging your people. And that's an uncomfortable idea for many of us. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. :). Then, you need to make sure that you pay special attention to your ideal client. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. A reminder to winterize their sprinkler system or change smoke detector batteries? Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Any new listings that come onto the market will be instantly emailed to your buyer. Own it! Are you sure you want to report this blog entry as spam? These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! coaching programs is right for you? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Yes, it is true that most people use the internet when they are looking for products and services that they require. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Thats the only way you will be able to contact your SOI members 100 times a year. For those of us who have a hard time tooting our own horn, this is a tough one. One type of ad that has been shown to be very effective is a messenger ad. In addition, it might backfire and cause them to never call on you. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023.
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